Following the recent AMVCA 2024 event, online users have reacted to the absence of recognition for Ruth Kadiri, a prominent figure in Nollywood filmmaking.
Despite her regular production and sharing of new movies on her YouTube channel, accumulating millions of views across Africa and beyond, Kadiri has not been honored with many awards, notably none from the AMVCA.
Opinions among netizens vary, with some suggesting that Kadiri’s movies are low budget, while others speculate that the AMVCA may not currently prioritize YouTube productions.
Some comments online:
@cruisenation said: AMVCA rewards excellence not nediocrity. This people need to understand that acting and movie production is not a walk in the park, it is serious business. She has chosen the youtube path, to make money from views, whether it makes sense or not, just sha act and put it there. She is rich and that’s what she wants.
John_3 said Ruth youtube movie is just one level above Asabawood and that is fact.
The African Magic Viewers Choice Awards (AMVCA) was held on, 11th May, 2024. Actress Kehinde Bankole won the best actress for the AMVCA 2024.